*Greening Asia* Printing a new chapter of environmental stewardship in Vietnam
November 2022
When Hong Kong-based Leo Paper Group sought to expand beyond Mainland China, the company chose Vietnam.
For paper printing and packaging industry professionals, such a move may not seem surprising. Vietnam is a paper powerhouse, with the industry contributing about USD2 billion to the nation’s economy in 20212.
The sector’s potential is impressive, with an expected compound annual growth rate of 7.5 per cent to 2027. By then, Vietnam’s paper industry will be worth more than USD3 billion.
Much of this growth is being fuelled by burgeoning e-commerce in Asia, which in turn is driving an unprecedented need for cardboard delivery boxes. In Vietnam, for example, 49.3 million people shop on e-commerce platforms3, which is more than half the nation’s 2021 population4.
For Leo Paper, Vietnam offers further benefits, in addition to Vietnam’s cost-competitive labour force. The country’s strategic location within the region enables manufacturers to ship faster to overseas markets, saving time and costs, while reducing the carbon footprint of paper exporters. It also enables the company to benefit from the bloc’s trade agreements, as well as its commitment to drive regional stability and prosperity5.
1 Standard Chartered2 Mordor Intelligence
3 Mordor Intelligence4 The World Bank
5 Vietnam Plus
As with many sectors, a looming challenge for the paper printing and packaging industry is balancing high growth with its environmental impact. Despite manufacturers typically being able to recycle paper products by up to seven times6, environmental challenges exist.
Waste can be a noteworthy issue for paper printing and packaging companies like Leo Paper: globally, cardboard reportedly accounts for 40 per cent of total municipal waste7. And chemicals are often used to make and brand their cardboard boxes8.
An additional drawback for these companies is high water and energy usage. As such, there is a need to explore means of reducing water and electricity consumption, while maintaining business production and other daily operations.
6 The New York Times7 Conserve Energy Future8 All County Recycling
For most paper printing and packaging companies, a further challenge is cashflow. The cashflow cycle lasts for months from cash paid out to payment collected. In the cardboard segment for example, explains King Lai, the Group’s Director and Chief Finance Officer, manufacturers commonly pay cash on delivery (COD) for bulk paper purchase. However, it usually takes months for the paper products to be made in the factory, shipped to buyers such as e-commerce fulfilment houses, who only pay for the boxes typically on 30- and 60-day payment terms upon delivery.
As a result, most paper printing and packaging manufacturers have to wait for months before they receive payment for their finished product, despite needing to pay COD for raw materials. This process is widespread in the paper printing and packaging industry globally, adds Lai.
“Financial support is especially vital for our industry,” he asserts. “No one can be in business without it.”
Each day, the company is challenged to lower its environmental footprint, and critically, to meet its cashflow shortfall. The ideal solution would therefore be a single remedy that could address both.
Our partnership with Standard Chartered demonstrates how two organisations can build a more sustainable future together.
When Leo Paper decided to open a subsidiary in Vietnam, an early priority for Lai was to speak to the company’s bank. Leo Paper has enjoyed a close relationship with Standard Chartered Hong Kong for over 25 years, with the bank providing a wide range of services to help the company expand its business domestically and overseas.
This close relationship would prove advantageous in 2019, enabling Leo Paper to open its in-country bank account within a month of incorporating its Vietnam subsidiary. Standard Chartered went above and beyond to move things forward, as the bank already had most of the required documents in place. With regular reviews and updates, the validity of the account and company information helped to facilitate the opening of the Standard Chartered bank account in Vietnam.
Other important factors that led to Leo Paper partnering with Standard Chartered included the bank’s long history of operating in Vietnam since 1904. This is especially useful as deep local knowledge is critical in helping a foreign company expand into Vietnam. For instance, providing insights on where best to locate a factory, or ways to source a cost-competitive labour force.
Leo Paper not only benefitted from Standard Chartered Vietnam team’s expertise on local regulations, best practices and lessons learnt from the experience of other clients; they were also able to gain from the bank’s global network, where collaboration and information sharing between the Vietnam and Hong Kong teams contributed to their smooth and successful entry into this new market.
Three years on, with machinery and workforce in place, Lai began discussing the company’s credit needs to help finance its Vietnamese operations.
To incentivise Leo Paper’s determination to reduce its environmental footprint, Standard Chartered extended a USD13.5 million trade finance credit facility, to help fund the manufacturing and exporting of paper products to overseas markets.
Critically, the facility’s interest rate is linked to two key environmental targets – namely the reduction of Leo Paper’s hazardous waste and total waste intensity to pre-determined levels over a designated period of time, agreed between the company and Standard Chartered. If these targets are met, Standard Chartered will in turn provide financial incentives to Leo Paper.
The line of credit complements a sustainability-linked hedging facility, issued by Standard Chartered Hong Kong, to manage Leo Paper’s foreign exchange risks9, and is set to the same waste targets. It also supports Leo Paper’s own environmental agenda, which includes reducing the company’s carbon dioxide emissions and wastewater, among other goals, in pre-set increments by 2025. Since 2021, Leo Paper has been implementing measures to meet these targets, through the development of waste-water treatment plants and the installation of energy-efficient equipment10.
9 The Asset10 Leo Paper Group
The trade finance credit facility is Leo Paper’s first sustainable finance transaction in Vietnam. Together with Standard Chartered’s partnership, it likely won’t be the last, enthuses Lai.
By undertaking its first sustainability-linked USD trade finance credit facility in Vietnam, Leo Paper is charting a new and exciting course, showing how companies in Vietnam can rise to environmental challenges in partnership with their bank.
Hanh believes there will be more partnerships like this within the burgeoning Mekong market. “By pioneering corporate sustainability within Vietnam, Leo Paper becomes a model for companies keen to pursue sustainability endeavours but have yet to make such locked-in commitments and take concrete steps towards them.”
For Lai, businesses like this represent part of a growing move towards a more sustainable future. Many have yet to fully explore how they are impacting the environment and society, while others are unaware of the global and local issues that they can actively support.
Enabling peers through knowledge-sharing is key in this regard, hence Lai’s endeavours to tell the Leo Paper story. “A lot of education is needed, so that businesses of all types can engage in sustainable business practices,” he explains. That’s also where collaborative partnerships come into play, and where companies like Leo Paper and Standard Chartered can positively encourage customers and suppliers. Such partnerships not only help create thriving economies in Vietnam and beyond, they also demonstrate how collectively, we can build a more sustainable future.
